02>09
ANY COACH, ANY SETTING, THEY
CREATE GROWTH.
TEAMBUILDR >
GR 423: Branding Principles
Course >
Project >
TeamBuildr Logo and App Redesign
Instructor >
Andrew Cambouris
Spring 2020
Semester >
Objective >
Create a new branding system for TeamBuildr with a new logo, color palette, typography and app design. Teambuildr is a fitness centered app that allows coaches or personal trainers to write programming and workouts for their athletes, as well as providing a platform for athletes to log their weights and progress.
The audience for this app are coaches and athletes who are passionate about their training and the tools and process they can use to achieve their goals.
Approach >
TeamBuildr uses technology to advance personal programming by being able to customize programming for athletes to bring teams together and make them stronger and healthier.
In re-branding TeamBuildr, the goal was to create a brand identity that felt connected to the core values of the original brand; improvement and progress. The logo and color palette feel strong and powerful, just like the athletes who train to become better.
