01>09
POWERFUL SOUND.
WHY NOT MAKE
POWERFUL TOOLS?
BOSE POWER TOOLS >
GR 370: Package Design 3: Advanced 3D Branding
Course >
Project >
Bose Power Tools Packaging System
Instructor >
Thomas McNulty
Spring 2021
Semester >
Objective >
Brand a new packaging system for power tools from
an existing brand that does not sell power tools. Identify a target audience and create a package design system, including typography, color palette, layout, photography and packaging materials.
The target audience for Bose Power Tools purchases these products based on their technology and are
willing to pay more for higher-quality devices.
Approach >
Bose sells home audio systems, headphones, speakers
and professional audio products. Branding Bose to
sell power tools means that this new product line looks
upmarket, high-tech and innovative. This packaging system reflects aspects of Bose’s original branding, but the bright lime green suggests updated technology and quality. Consumers can expect a high-quality power tool product from the Bose brand.
