03>09
PLANT-BASED:
FOR OUR HEALTH,
AND FOR ANIMALS.
GREENSPOT >
GR 426: Package Design 4
Course >
Project >
Green Spot Package Design and Branding
Instructor >
Thomas McNulty
Summer 2021
Semester >
Collaborated Designers >
Otto Homruen
Aschariya Thoncharoenpanich
Jiarong Lu
Oscar Hoffman
Objective >
Within a team of designers, create a core retail brand that sells plant-based products and has four sub-brands. Each sub-brand has extensive product lines, which was thought about and explored in depth based on decisions of location, architecture and demographics.
The group worked together to collaborate and design lines of products ranging from gardening products to CBD products, health and beauty products, and plant-based foods.
Approach >
The group created plant-based products from a place of trust and compassion by supporting local agriculture from the Transformation Project by the Mercy For Animals Organization.
The plant-based food and product movement is not only intended to promote healthier lifestyles, but also to support the movement against animal cruelty in factory farming.
We designed each sub-brand to be unique but still support our mission through an approachable and high-quality design to attract our target audience.
