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ABOUT >

Hi, I’m Beth. I’m a Brand and Marketing Designer creating thoughtful, high-impact work across digital and physical experiences.
 

My background spans brand identity, packaging, product design, and multi-channel marketing. I’ve worked across consumer brands, digital products, and large-scale education and event environments, which has shaped how I think about design beyond just visuals.
 

When I think about a brand, it doesn’t stop at logos, colors, or typography.
 

If you’re building a restaurant, I’m thinking about the length of the prongs on your forks.

If you’re building a wellness studio, I’m thinking about the Kelvin of your lighting.

If you’re building a beauty brand, I’m thinking about whether your lip gloss tube is round or square.

 

My brain doesn’t separate these details. They are the brand.

That’s the difference between something that looks good and something that feels undeniable.
 

In my work, I focus on building systems that support that level of detail and consistency across every touchpoint, from campaigns and product experiences to packaging and digital design.
 

Outside of design, I’m usually lifting, climbing, or building routines that reflect the same discipline I bring to my work.

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