07>09
SUSTAINABILITY
IN ANY HUE.
PERSO LATEX
POWDERED PAINT >
GR 322: Package Design 2: Executing 3D Design
Course >
Project >
Perso Sustainable Powder Mixed Latex House Paints
Instructor >
Hannah Coward
Fall 2020
Semester >
Objective >
Create a brand identity and packaging system for powdered mixed latex house paints for both interior and exterior use.
Develop a sustainable packaging system that uses materials that can be reused or repurposed after usage. The powdered paint as well as the packaging will be eco-friendly, and display on the label that this product is zero-VOC and contains no ingredients that are harmful to the environment.
Approach >
Perso paints is an upmarket brand that focuses on sustainability and eco-friendly products and packaging. Consumers appreciate contemporary design, and who want to elevate their home to be clean, elegant, and rich in color.
The design choice for this brand was to use a serif that felt sophisticated and elegant, paired with a sans serif that felt modern and clean. The color palette remained muted and rich.
