LEONETTI CELLAR | Beth Mitchell Design

06>09

THE SWEET VINES
OF WASHINGTON.
LEONETTI CELLAR
WINE LABELS >

GR 370: Package Design 3: Advanced 3D Branding

Course >

Project >

Leonetti Cellar Wine Label Redesign

Instructor >

Thomas McNulty

Spring 2021

Semester >

Objective >

Rebrand and redesign wine labels for Leonetti Cellar from Walla Walla, Washington. Leonetti Cellar was founded in 1977 by Gary and Nancy Figgins and was the first bonded winery in Washington state.

One label for a Cabernet Sauvignon and one label for Chardonnay are designed for a $20-$30 price point, and one label for a Cabernet Sauvignon is designed for a $150+ price point and comes in its own box.

Approach >

Leonetti Cellar is a historic and refined winery that established the wine business in Walla Walla, WA. Their vineyards are founded on excellence and sophistication, so the new designs of the labels use the original unique, elegant, and upmarket look and feel.

Both the $20-$30 varietals, as well as the $150+ varietal, embrace sophistication and fresh themes through their color palettes, illustrations, photographic choices, and typographic layout.