08>09
THEY KNOW WHAT
IT MEANS TO SERVE
OUR HEROS.
USAA >
GR 324: Branding Principles
Course >
Project >
USAA Identity Rebrand
Instructor >
Andrew Cambouris
Spring 2020
Semester >
Objective >
Rebrand USAA, an established banking company for United States military members and their families. Create a brand identity including logo, typography, website, billboards, social media ads, and badges.
Use the current logo to inspire and establish a new identity system that embraces the core value of the company: "We know what it means to serve."
Approach >
USAA serves military members and their families by offering low rates and providing a sense of community and safety within the company.
The new logo is designed to enhance the message that USAA is there for its members and is a reliable and supportive company that meets their needs. The new identity system looks strong and secure, in order to represent the values of the company as well as the strength and power of the members that it serves.
