03>09
REPRODUCTIVE
HEALTHCARE IS NOT EMBARASSING.
BUMVIA >
GR 360: Graphic Design 3: Nature of Interaction
Course >
Project >
Bumvia STD Contact Tracing Company
Instructor >
William Culpepper
Spring 2021
Semester >
Objective >
Develop a company with an app that provides access to sexually transmitted disease screenings and other reproductive health services, along with an app to monitor and track sexually transmitted diseases with current and former sexual partners.
The logo, typography, color palette, app and promotional poster and billboard designs were created to elicit trust and safety so that users would feel welcome to explore Bumvia as a resource.
Approach >
The mission of Bumvia is: "STDs don't have to be embarrassing. Bumvia provides better care, better understanding."
Bumvia was designed to be warm and inviting and make users feel safe and comfortable while also acting as a trustable and reliable medical resource. Inclusivity is important regardless of age, gender, occupation, and location because Bumvia believes that we are all human, and sexual health is very important to our well-being, so everyone needs to take charge of their own health.
