UNLEASHING MY
POWER WITHIN WITH
TONY ROBBINS >

Tony Robbins >

Robbins Research International

Company Overview >

Robbins Research International is a global leader in personal development, peak performance, and business mastery. Through transformative events, digital content, and coaching programs, Tony Robbins empowers millions worldwide to unlock their full potential and create lasting change.

Role >

Graphic Designer, 2024–Current

What I Do >

As an in-house designer on the marketing team, I helped shape the digital presence of Tony Robbins and Sage Robbins across social platforms, global campaigns, and high-visibility live events. My work blended branding, UX/UI, and campaign design to support growth, lead generation, and elevated storytelling across the board.

FEATURED WORKS

2026 Time To Rise Summit

Designed a full-funnel campaign system driving sign-ups, upgrades, and event engagement across digital platforms.

Brenley Santilli, Social Media Strategist

“It’s not often you meet someone who just GETS it... but from day one, Beth has done exactly that.

She’s an extraordinary designer and an absolute asset to the Tony Robbins team. Every design she creates brings our brand to life with a new level of creativity, warmth, and purpose."

2025 Time To Rise Summit

A multi-channel campaign system for the 2025 Time to Rise Summit, spanning landing pages, email, social, and video.
Work included shaping user flows, developing wireframes, and producing high-impact marketing assets that aligned with brand direction while optimizing for performance. The campaign generated $2.99M in revenue, with landing pages converting at 32%.

The Edge Newsletter

I led the visual design for the launch of The Edge, a new weekly newsletter aimed at delivering impactful insights from Tony Robbins directly to subscribers. I developed a flexible design system including scalable templates, repeatable graphics, and archive page wireframes to streamline the build process across design and email teams. These systems empowered the team to maintain consistency and efficiency week to week—without needing design support every time.

This initiative played a key role in the newsletter’s rapid success, growing to over 50,000 subscribers within the first three months after launch.