Time to Rise Campaign System >
Tony Robbins | Campaign Design | Event Marketing
Overview >
Time to Rise is one of Tony Robbins’ flagship personal development events. I designed digital campaign assets and landing pages used to promote the event across multiple marketing channels, creating a cohesive visual system for the launch.
My Role >
Partnered with a senior designer on campaign visual direction, and led execution across webpage wireframing and design. Defined user flow and page structure for all landing pages, while designing supporting marketing and social assets to ensure consistency across the campaign.
The Challenge >
Attract a primarily cold audience into Tony Robbins’ ecosystem by driving sign-ups for a free multi-day event. The experience needed to quickly communicate value, build trust, and guide users into a broader funnel leading to paid programs like Unleash The Power Within.
Design Approach >
Balanced bold, high-impact visuals with emotional resonance to capture attention and reflect the transformational energy of the event. Structured layouts and clear hierarchy guided users from initial interest to sign-up, while supporting a cohesive system across campaign assets.
Acquisition >
Capturing attention and driving high-intent sign-ups from cold traffic through clear value and strong first impressions.
Conversion >
Guiding users from sign-up to upgrade through structured offers, urgency, and clear differentiation between tiers.
Conversion >
Upsell experience encouraging VIP / Gold Card upgrades post sign-up.
Monetization >
Driving revenue through long-form sales experiences and strategic upsell flows during peak engagement moments.
Conversion >
Retention >
Extending engagement post-event through replay experiences and continued value for VIP users.
Conversion >
Upsell experience encouraging VIP / Gold Card upgrades post sign-up.
